Yahoo steps up advertising game with stories feature in SEA

Yahoo aims to help Southeast Asian brands create a dynamic and interactive storytelling experience with its new Yahoo Stories Ad solution. According to Yahoo, the mobile-web-first solution brings together the popularity of social stories, the experience seamless navigation of interactive ads and the power of programmatic advertising.

With this, Yahoo said the new offering will be able to deliver rich, full-screen brand stories in premium, trusted environments. Using a range of creative tools, brands and advertisers can then leverage synergistic capabilities to include a combination of visuals and static videos in different panels, delivering a more seamless storytelling experience at scale and greater scope. For users, Yahoo Stories Ad allows them to interact and review content with left and right navigation clicks.

Additionally, Yahoo Stories Ad is believed to have taken advantage of smartphone features that appeal to consumers, giving advertisers greater flexibility to tailor audience journeys based on consideration and response. Advertisers can embed CTA buttons directly into Yahoo Stories Ad that take users to branded and e-commerce websites, booking engines, cards, coupons, discount codes, or shopping carts for online shopping. consumer action.

Yahoo added that stories are one of the fastest growing formats for engaging audiences, with more than a billion users exposed to the format daily on social media platforms. As of now, Yahoo Stories Ad is available in Singapore, Malaysia, and the Philippines. Yahoo’s spokesperson said INTERACTIVE-MARKETING“Yahoo Stories Ad brand early adopters include DBS, and we look forward to working with more brands and agencies and taking everything we do to the next level and driving even more growth, innovation and scale.”

“Yahoo Stories Ad is a standalone brand experience formatted for action. With the ability to customize features and provide a sleek, highly visual setting in high-end environments, Yahoo’s latest native format will allow brands to focus on ad performance,” said Carol Tay, Senior Director of Sales for Southeast Asia, Yahoo. Tay added that the new format will also allow brands to build brand image and awareness through experiences that consumers know, want and love.

Yahoo isn’t the only brand to capitalize on short form content for advertising. For example, Google has been experimenting with ads in YouTube Shorts since last year and rolling out YouTube Shorts Ad since May. Brands could show their product images to users watching short content, inspiring potential customers on YouTube search. Google said it was a key step on its road to developing a long-term monetization solution for its creators and brands.

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