Xbox cloud games can be launched via Bing and Microsoft Edge

Starting today, it’s now possible in select territories to launch Xbox Cloud games from Bing or Microsoft Edge. First spotted by Windows CentralXbox Game Pass Ultimate members can type a game into the browser search bar.

Since launching games on a system can sometimes be a real ordeal, reducing friction speeds the conversion of those looking for a game into gamers. It also puts Bing on par with Edge, which has had the feature available on iOS devices for some time because Apple won’t allow a native Game Pass app.

Searching for games through Bing also has the added benefit of receiving digital points, which can then be redeemed for gift certificates in other rewards. With multiple Bing searches, Game Pass Ultimate may be paying for itself.

“Xbox play anywhere” is starting to get pretty literal

Attracting more audiences to Game Pass and its additional services has become an important part of Microsoft’s games business. Earlier today it was announced that Xbox Cloud Gaming would make its way to Meta’s Quest VR headsets.

Xbox Cloud Gaming will also be part of Google’s upcoming list of cloud-optimized Chromebooks and a new handheld from Logitech.

That Bing and Microsoft Edge can now access the Cloud Gaming library shows that Xbox is experimenting with how to make the service appealing to a wider audience.

Earlier this year, Xbox confirmed the existence of a streaming stick known as the “Keystone” that would be inexpensive and allow someone to access the Cloud Library by plugging it into a TV. . While Keystone is still being iterated, it’s clear that Microsoft wants to make launching a game as painless as possible.

At the rate things are going, it may soon be possible to play Cloud Gaming titles on Notepad.