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Q&A: Bing Dai, NER Account Manager, Merchant Services at Worldline

INTERVIEWS

Worldline is the leading acquirer in continental Europe and the leading European payment processor, as well as a world leader in their field.

Can you tell us a bit about your background?

My name is Bing Dai and I joined Worldline about a year ago as an Account Manager. I manage business relationships with some of our valued grocery and fast food merchants. Prior to joining Worldline, I worked in the payments industry for approximately 12 years encompassing a wide range of business roles including account management, marketing and partnership management – working with payment providers industry leaders to develop new solutions that provide a better customer payment journey and add value to partnerships.

And what do you think is Worldline’s main USP?

We are the number one acquirer in continental Europe and the number one payment processor in Europe, as well as a world leader in our field. Our USP is that we provide the complete end-to-end payment solution to merchants of all sizes, across a wide range of verticals, including retail, hospitality, transportation, and even non-profits. . Being able to cover the entire payments value chain, from hardware, software, payment processing and acquiring services, means merchants only need to work with one partner and that Worldline can meet all their current and future payment needs, significantly reducing their management and operating costs.

How does Worldline’s approach differ from other market players?

Our platform is highly resilient, robust, and reliable, and we’ve worked with many of the biggest merchants around the world. Significant investments have been made in our people, processes and infrastructure to ensure that our platforms deliver the best performance for our customers. In an industry where security standards and regulations are constantly evolving, at Worldline we ensure that through our managed payment services offering, the solution deployed for customers is kept up to date with PCI acquirers and payment schemes. cards and thereby reduce the resources and costs associated with maintaining these payments and maintaining compliance.

What specific benefit does engaging with Worldline’s platform offer?

We help merchants grow, while allowing them to sleep at night. So, as their business grows, by working with Worldline, merchants don’t need to take unnecessary risks with their revenue and customer experience. With new transaction volumes on our platforms, Worldline is delivering reliable services at scale for some of the world’s largest retail brands.

What does the implementation of a product or service look like and how do you measure success from that?

Ensuring that costs, resources and deadlines are under control is absolutely essential to the project implementation process. As experts in change management and project management, we work with our clients every step of the way to ensure a smooth implementation that will help drive the growth and profitability of their business transformation. We have a proven track record of delivering projects on time and within budget. We’ve also managed some of the most complex global distribution deployments. A key element of this approach is the involvement of the client from the start.

Worldline works closely with our clients to gain a deep understanding of their business, and we design an approach that best suits their technical and business requirements, resulting in a more effective long-term partnership.

How are retailers using your systems to gain that competitive edge?

Retailers, based on their own unique challenges, use our system and solutions in different ways to gain competitive advantage. For example, some food retailers are using our omnichannel solution to deliver new consumer experiences and journeys across multiple sales channels. They use our tokenization services to gain consumer insights which then facilitate tailored marketing campaigns.

Are there any specific companies you could partner with to improve or help implement this system?

We work with various industry leading organizations such as Apple and Google as part of our merchant loyalty program. We are also working alongside companies such as WeChat Pay and Alipay, to enable merchants to attract Chinese buyers.

What do you see as the biggest challenges and opportunities for retail for the rest of this year and beyond?

The Covid pandemic has changed the way many consumers shop. From the retailer’s perspective, to compete with purely digital shopping experiences, businesses have been forced to merge the offline and online shopping experience. This framework involves integration between in-store and e-commerce payment platforms. Customers would expect to know all the information about the product in question online, even if they might decide to make the purchase in the physical store later.

Essentially, shoppers now expect a consistent checkout experience whether the transaction was processed online or offline. We are definitely seeing the shift from a multi-channel payment solution to a true omni-channel payment solution where retailers can ensure a seamless shopping experience across different platforms.

How is Worldline solving the challenges faced by retailers and transforming them into successes for merchants?

I believe the demands and needs of retailers are constantly changing and are primarily driven by consumer buying behavior. Being at the forefront of the industry, we already work with many merchants to meet their omnichannel payment needs. Worldline recognizes that innovation is an essential catalyst for a merchant’s growth, which is why we invest a significant portion of our annual revenue in research and development every year. We help merchants shape their customer journey and adopt new technologies to harness sales today and in the future.

What is the next step for Worldline? What else on the horizon?

We provide merchants with innovative solutions such as voice commerce, live shopping, chatbots, in-app payments. So we help merchants stay on the cutting edge of payment technology by delivering a scalable customer experience, improving the sales process and driving sales. This will give an innovative edge to a merchant’s brand, increasing revenue by attracting new generations of shoppers for years to come.

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