Microsoft will stop at nothing to give the Edge browser a fighting chance. Internet Explorer’s market share has fallen dramatically over the past half-decade as Chrome, Firefox, and Safari gained prominence. Microsoft replaced IE with its new browser, Edge, in 2015. A few years later, Microsoft redesigned Edge based on Google’s Chromium code. Edge is now the default browser on Windows 10 and Windows 11, and has nearly doubled its market share in the past year. But Microsoft isn’t happy, which is why Windows users are now seeing prompts warning them not to download Chrome.
New prompts from Microsoft: don’t download Chrome
In an act of desperation, Windows 10 and Windows 11 users will now see pop-ups when they try to download Chrome while using Edge. If you search for “Chrome Download” or something similar in Bing, you’ll see a huge banner that says, “You don’t need to download a new web browser. He says you need to use Edge for a “fast, secure, and modern web experience” which can save you time and money in some way. Bing is Microsoft’s search engine, so that’s somewhat understandable.
But the most egregious prompts start when you navigate to Chrome’s download page.
Microsoft is now offering pop-ups for Windows 10 and 11 users to prevent them from downloading Chrome. Here are some of the prompts you may see in Edge browser:
- Microsoft uses the same technology as Chrome, with the added confidence of Microsoft.
- “I hate saving money,” no one ever said. Microsoft Edge is the best browser for online shopping.
- This browser is so 2008! Do you know what’s up? Microsoft Edge.
Like The edge Notes, Edge renders these prompts natively. They don’t quite look like the notifications you might see on other websites. Microsoft designed these pop-ups by hand to try and prevent as many Windows 10 and Windows 11 users from downloading Chrome as possible.
It’s one thing to tempt users with a new service when they are already using one of your services. For example, Google will try to switch you to Chrome when you open Gmail in another browser. But sending users pop-ups about your products on third-party sites is outdated.
Windows 11 rolls back the default browser change
Microsoft must now know how much Windows users hate all of the weird and intrusive choices it makes. Fortunately, even when he fails to learn this lesson in one situation, he adapts in another.
In Windows 10, changing the default browser was easy. You can simply choose the browser from a menu and each link you click will open that browser instead of Edge.
Microsoft has unnecessarily complicated this process in Windows 11. In its new operating system, if users forget to check the “always use this application” box when opening a new browser for the first time, they should change each of the individual file extensions. Now, as engineer Rafael Rivera noticed, Microsoft is adding a single button to change the default browser.
Windows build 22509 has a new browser [Set default] button. ?? pic.twitter.com/kRDFPKfJMv
– Rafael Rivera (@WithinRafael) December 1, 2021
“In Windows 11 Insider Preview version 22509 released to Dev Channel on Wednesday, we made it easier for a Windows Insider to set the ‘default browser’ for apps that register for HTTP :, HTTPS :, .HTM and .HTML, “Aaron Woodman, Windows vice president of marketing, said The edge. “Thanks to the Windows Insider program, you’ll continue to see us try new things based on customer feedback and testing. “