Bing

Microsoft is “pretty confident” that it can replace Google with Bing in a market

Hadlee Simons/Android Authority

TL;DR

  • Microsoft reportedly feels “fairly confident” that it can fill the void left by Google in Australia.
  • Google has threatened to leave Australia if a new law comes into effect.

Microsoft Bing is a distant second to Google in search engine market share worldwide, but the Redmond-based company believes it can replace Google in at least one region.

Australian Prime Minister Scott Morrison told reporters (h/t: Gizmodo) that Microsoft was confident it could fill the void left by Google if the search kingpin chose to exit the market. Google has threatened to leave Australia over a bill requiring its peers and Facebook to pay news outlets to link to them.

“I can tell you that Microsoft is quite confident. When I spoke to Satya the other day, there was a bit of that,” Morrison told reporters while rubbing his hands, referring to Microsoft CEO Satya Nadella. This was in response to a question asking whether the government was confident that alternative search engines would fill the void left by Google.

Of course, Bing is already available in Australia and Statistics counter reports that it has just under 4% market share. So it wouldn’t exactly be a case of Microsoft winning a fair fight if it became the most popular search engine in the country due to the withdrawal of its biggest rival.

You have to wonder if Google can take the risk of giving the market to rivals and allowing them to gain a foothold. After all, it might prove a bit difficult for the Mountain View company to fully regain market share if it chooses to return to Australia.

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