Bing

Microsoft Bing launched Page Insights

The information on the Microsoft Bing page is now available in Bing search results for search result snippets, the company said on Tuesday. Users will see a light bulb icon on the right side of the search results that provides more details about the search result.

Page Information “provides summary information from a page on your search results so you can find what you’re looking for faster,” Microsoft said in the announcement.

What did he look like. Here’s a screenshot of this new feature, which you can see yourself for a Bing search on. [mars mission nasa]:

More information on the Insights page. The information on the page “helps you verify that the source matches your needs, helps you stay up to date with key facts you didn’t know at a glance, and gives you direct access to the appropriate section of the page when you click ‘Read More’ for a specific question, ”the company said. There is also a section to “explore more” to find more relevant search results.

Only available on the desktop. Microsoft has stated that this feature is only available on desktop search results due to the “screen size required to display results correctly.”

Months of testing. Microsoft Bing has been testing variants since June and the bulb variant since October.

Why we care First, you might want to see if your site’s Bing code snippet has this page preview feature, and if so, if the content and images in the preview area of the page appear accurate and positive. So test it out for some of your most valuable keyword phrases.

Plus, for a search function it’s a fun little tool that we’ve seen variations from other search companies in various forms before.


About the Author

Barry Schwartz, Search Engine Land Contributing Editor and member of the SMX Events Programming Team. He owns RustyBrick, a New York-based web consulting company. He also runs Search Engine Roundtable, a popular research blog on very advanced SEM topics. Barry’s personal blog is called Cartoon Barry and he can be followed on Twitter here.