Microsoft has added a ton of new features to its Bing search engine over the past two years. The last addition to Bing is an annotations feature that adds information directly to search results pages.
Suppose you buy a new gaming PC, a new smartphone or new pants. Bing may remind you that coupons are available for specific sites listed in the results. Also, it can indicate if the brand has the Ethical Buy rating. Additionally, for individual products, you may be able to view price history directly on the Bing site. Microsoft notes that the three features are only available in certain countries at the time of writing.
Point: Find out why Bing Video Search is better than YouTube Search
Annotations in Bing search results
Bing’s coupon annotation reveals if coupon codes are available for a specific site. Bing revealed that two coupons are available for Nike in the screenshot you see above.
Simply move the mouse over the available coupons section and the available coupons will immediately show up on the page.
Each entry lists the discount and the requirements, if any, to get it on the site. Discount codes are not fully displayed and you must select “copy and go” to copy the discount code to the clipboard and open the site in question to use it.
Microsoft notes that the feature is available in the US, UK, Canada, Australia, Germany, and France at the time of writing.
Alongside coupon listings, Microsoft Bing may also highlight the “ethical choice” annotation for sites based on Good on you notes.
Good On You scores are an average of the scores for each of the three focus areas: people, planet and animals. Information is gathered from credible brand and parent company reports, third-party indices (e.g. Fashion Transparency Index and CDP Climate Change and Water Security Projects), and independent certifications, accreditations and other standards-based systems (such as Fair Trade, Cradle to Cradle, OEKO-TEX STeP and Global Organic Textile Standard).
Hovering over the Ethical Choice annotation reveals an overall rating, using emoticons and individual ratings for planet, people, and animals. The rating ranges from 1 (worst) to 5 (best).
The third annotation on Bing brings historical price charts to the search engine. You have to search for specific products, for example, Microsoft Surface Laptop 4 13.5″, to see the price history annotation. Even then, you might not get any.
If provided, the current price and its stability are listed as an annotation on Bing. Hover over the price and you get the price history chart.
I got this on Amazon results only when testing, but it may work for other online shopping sites as well.
The feature is only available in the United States, Canada, France, Germany, Great Britain, Australia, and India.
It’s a hit and a miss right now when it comes to Bing’s new annotations feature. It seems available for a small number of sites only. The new features improve Bing Search and may persuade users of coupon search sites to start using Bing more often. For this to happen, Microsoft needs to significantly improve the number of support sites and regions.
Now you: do you use Bing? What do you think of the annotations feature?