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How Microsoft tries to stop you from downloading Google Chrome

Microsoft has a turbulent history when it comes to browsers. Internet Explorer has helped spread the concept of internet browsing across the world, but as third-party alternatives like Google Chrome have emerged on the scene, Microsoft’s offering has lagged behind its new competition.

Its successor, Microsoft Edge, initially did little to change this situation. But then it got really good, because it upgraded to the same Chromium engine as Google Chrome. And now that it’s good, Microsoft wants people to use it.

Except his tactics to get people to stick to it have been a bit … shady. And the latter is no better. Here’s how Microsoft is actively trying to stop you from downloading Google Chrome.

Microsoft wants you to stick with Edge … Pretty please?

Bing search results for

According to Neowin, we’ve learned that trying to download Google Chrome using Microsoft Edge results in a prompt that reminds users of the quality of Edge before downloading Chrome. One of the prompts reminds you of the fact that Edge is built on the same technology as Chrome (which is no lie since they both use Chromium), but with the “added trust of Microsoft”.

Another prompt tries to take a more humorous tone and tells users that Chrome is “so 2008” and that they should stick with the new thing, Microsoft Edge.


And it doesn’t even stop there. Trying to search for terms like “browser” on Bing returns another similar prompt. If you are using Edge, it will tell you that you are already using Edge and really don’t need another browser. And if you are using a different browser, it will tell you that you should really consider using Edge instead, since it is based on the same technology as Google Chrome.

Why is Microsoft doing this?

Microsoft actually has a good thing with Edge now, and that’s something we have to admit. And it shows, as Edge’s market share is growing day by day. It’s as fast as Chrome, and it adds a bunch of improvements to the standard Chromium experience. So you really wonder, is this sort of thing necessary?

Related: The Best Microsoft Edge Tips & How To Use Them

After all, Microsoft is making it harder to switch default browsers in Windows 11, forcing people to use Edge when opening Windows links, and now it’s passively and aggressively telling people to stick with Edge for while. that they are trying to download other browsers.

Now that Edge is really good, why can’t Microsoft let the product speak for itself? This kind of practice tarnishes the name of Edge and Microsoft in general. You should be able to use any browser you want without having to worry about Microsoft.

Nowadays, the reason people install third-party browsers is no longer really because of speed. After all, most browsers use Chromium these days. Rather, it’s because of familiarity, and some people because of things like Chrome’s sync feature, which allows users to sync their browser data across multiple devices.

Harassing users is not the solution

If Microsoft wants people to use Edge and people to know that their product is superior, this is definitely not the way to go. Because if people really want to switch browsers, harassment won’t change their mind about it. On the contrary, it might even make them even more eager to change.

We really hope Microsoft changes its strategy here.

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