Sometimes you just have to admit why you did something you never thought you would.
So here is what happened.
I came across the story of Google telling a European court something they thought was embarrassing.
It’s embarrassing for Microsoft.
Google attorney Alfonso Lamadrid told the court: “We have submitted evidence showing that by far the most common search query on Bing is ‘Google’,” he added: ” people use Google because they choose it, not because they are forced to. “
“Oh, ho, ho,” I snorted to myself. “Well, what arrogance from Google.”
This was closely followed by: “Bing? Bing? I wonder what Bing looks like these days.”
Google is, of course, a verb and a habit. You go because you go, because that’s what you do, because that’s what everyone else does.
As Bing prompts one to think, “I can’t even remember the last time I looked at Bing.
I had to search. You can do this when you write columns. It was January 2020, when I asked Google and Bing if Google was better than Bing. (Answer: cold shoulder emoji.)
So when Google’s lawyer came up haughtily, I thought I was going to take another look at Microsoft’s search engine.
And what a special spectacle. Or site.
Where the pale Google home page leans toward Ted Williams, there was an alluring explosion of color. It was really moving. It was welcoming. It made me want to look for things.
But first, however, it made me make a deeply felt sound that was somewhere between a hiccup and sputum.
Because there was an instruction on the page from Microsoft: “Switch to the latest browser recommended by Microsoft”.
Regular readers will know that Microsoft’s constant insistence on downloading all of its products is choking. It’s like going out with someone on one date and they keep texting you asking if you should move in together.
It’s even worse when you’ve already downloaded the particular Microsoft product and like it, but the company continues to harass you to download it.
What was curious, however, about Binged’s last executioner was that he sported the Edge logo, but didn’t mention the name. Could it be that some users think Microsoft recommends Firefox?
Either way, can you just rest, Microsoft? Can you let me decide if I even like Bing before you start pestering me with more of your desperate pleas? (I know the answer is no, but I can always ask, sure.)
Still, I quickly filled out the search box and found that the results were, for the most part, much more recent than what I’d previously associated with Bing. In some cases, they were more recent than a simultaneous and comparable search on Google.
In some cases, Google was significantly worse than Bing. (Oh, come on. I had to do it.)
I walked away, comforted by Bing’s gaze, but annoyed by the harassment from Microsoft.
A few days later, I returned to Bing. Again, the attractive homepage is welcome. As well as a distinctive display of stories, with titles such as “Clipboard Hits Fan”, “Defamation Files Follows” and “Alaska’s Biggest Bear”.
Does Microsoft think this affects me? Silly sports stories, lawsuits and fatty animals? Presumably.
Of course, I clicked on the story of the bigger bear. Naturally, Microsoft started to annoy me again. It was so, so mean. But once I looked at the search results for Alaska’s biggest bear, the back button didn’t work.
It was clear that Microsoft wanted me to search even more, instead of going back to the home page to look at the beautiful scenery. It was so unnecessary and something that Google doesn’t do.
I returned to the pretty home page by clicking on the Bing logo. I scrolled a bit more and it was really, really absorbing. For example, stories from that particular day in history. Not one included a large animal, although one involved a black ball goat that cursed the Chicago Cubs in 1945. It could have been a big goat, I guess.
Yet scroll down and what do you find? Another nag: “Make Bing your home page. It was accompanied by the tender words: “Experience beauty every day.
I want to do that. I do. This is my goal in life. But not in this context: “Never miss a moment and keep research close at hand. Just set Bing as your browser’s homepage in a few simple steps!”
Please, Bing, let me love you first. Please let’s go on a third date. Then a fourth.
One day, I might fall in love with you.