Bing

Google Ads revenue up 13.5% and Microsoft Bing Ads revenue up 15%

Google (Alphabet/GOOG) and Microsoft Bing (MSFT) reported earnings last night and although both missed expectations, both earnings weren’t that bad and their respective prices are up after hours. If you zoom in on Google Ads revenue, it’s up about 13.5% and Bing Ads about 15%.

  • Google search advertising revenue increased from $35,845 to $40,689 (in millions), an increase of 13.5%.
  • Microsoft Bing search ad revenue increased by 15%

The previous quarter, Google and Microsoft saw their search ad revenue increase by around 22% each, and the previous quarter they had both increased by around 32% each.

So while Google continues to make crazy money, there may be a downturn.

Google reported Q2 search ad revenue up nearly 14% year-over-year to $40.69 billion, from an estimated $40.15 billion, to suggest it can weather a global recession better than its smaller rivals. Alphabet’s $69.69 billion in revenue marks its the slowest sales growth since the second quarter of 2020, missing estimates by almost $190 million, as macroeconomic pressures increase in the advertising market. Microsoft lack Estimates for the fourth quarter with $51.87 billion in revenue, compared to an estimated $52.44 billion, citing changing exchange rates and challenges in the advertising and PC markets.

Nicole at Search Engine Land dug more into the details after listening to the call on the results.

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