Frequent Google algorithm updates, updates to quality rater guidelines, IndexNow with Bing and Yandex, etc.

First off, sorry for the static at first, it stops after 30 seconds. This week we had another Google Search Ranking Algorithm update to report, but at least Semrush’s Mordy Oberstein has proven that I’m not crazy to report these updates. Google has updated its search quality guidelines document, it was last updated about a year ago. Microsoft Bing and Yandex announced IndexNow, an initiative for all search engines to enable instant indexing, but most search engines are not participating. Google seems to have started rolling out the takeaways, refining this search, and expanding these search capabilities. Google review snippets have a new 100 character author name length directive. Google has said that different content intentions on a site are okay, but avoid them at the page level. Google talked about centerpiece annotations, an internal word they use at Google. Google said the authors are not a direct ranking factor. Bing has stated that it checks your XML sitemap file daily. Google asks if you had more exportable data for Search Console performance reports, how would you use it. Google My Business changed the attributes “led” to “owned”. Local Google is testing purple ears for women-owned businesses. Google My Business has a new section of “crowd” attributes. Microsoft Advertising has launched health insurance ads. Google has a new policy to ban bogus claims that undermine the democratic process. Google Analytics had a bug on October 18 where an hour of data was lost and is unrecoverable. A Google survey asks if you would pay a subscription fee for ad-free search results. And Frédéric Dubut announced that he had left Microsoft Bing after 13 years in the company. And if you’d like to help sponsor these vlogs, go to It was research news this week at the Search Engine Roundtable.

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