Baidu’s New Electric Vehicle Brand JiDU First Model to Use NVIDIA DRIVE Orin System-on-a-Chip to Support L4 Autonomous Driving –

author: Eric Walz

JiDU Automotive, the new electric vehicle company formed by Chinese internet technology giant Baidu Inc and Chinese automaker Geely, will use the powerful NVIDIA DRIVE Orin system on a chip (SoC) in its first model to support the capabilities of Autonomous Driving L4, announced this week at CES in Las Vegas.

JiDU’s first L4 autonomous vehicle will be unveiled at the Beijing Auto Show in April, followed by series production and delivery in 2023.

Baidu claims that the JiDU intelligent autonomous driving system powered by NVIDIA DRIVE Orin will be able to handle all driving scenarios, from highways to busy city streets. The JiDU EV will also continuously optimize its autonomous driving capabilities to improve over time. The autonomous driving system software and algorithms were jointly developed by JiDU and Baidu.

“More and more automakers and established start-ups are turning to NVIDIA DRIVE Orin to build their software-defined cars with advanced AI capabilities,” said Tong Liu, general manager of automotive business, NVIDIA. in China. “By working closely with Baidu and JiDU, we are helping bring to market a new generation of vehicles that will provide consumers with a safe and intelligent driving experience. “

JiDU is a new intelligent electric vehicle company backed by Baidu and Chinese automaker Geely, which is the parent company of Swedish automaker Volvo Cars. The company was officially established in March 2021. JiDU is committed to becoming one of the world’s leading developers of intelligent cars and autonomous driving.

In April, JiDU chief executive Xia Yiping told Reuters that the company intends to invest 50 billion yuan ($ 7.7 billion) in the production of self-driving cars over the next five years. .

JiDU’s goal is to create and design an “intelligent, human-centered robotic vehicle” powered by advanced AI technology and the ability to learn. The company has accomplished a lot in less than a year.

“Since our establishment last year, JiDU started mass production software R&D verification based on simulation prototype integrated with SIMUCar software, bringing innovation and high efficiency in intelligent development field,” said Yiping. Xia, CEO of JiDU.

JiDU’s “SIMUCar” has successfully demonstrated intelligent autonomous driving in urban areas and at high speed.

In June of last year, JiDU announced that it had hired Frank Wu, formerly of Cadillac, to run its design studio in China. Prior to joining JiDU, Wu spent seven years with General Motors, where he led the design of the Cadillac CT6.

In addition to its L4 autonomous driving capabilities, JiDU’s future electric vehicle will be able to recognize a driver’s voice. The smart EV will also be able to learn over time based on the driver’s habits.

“The JiDU vehicle was designed to operate under the concepts of free movement, natural communication and self-improvement,” said Robin Li, co-founder and CEO of Baidu.

The free movement to which it refers is the autonomous driving capacity L4.

In addition to the NVIDIA-powered autonomous driving system in JiDU’s first vehicle, the EV’s intelligent cockpit system will be based on Qualcomm’s 4th generation Snapdragon Automotive Cockpit Platform. It will also be associated with software jointly developed by JiDU and Baidu.

“In 2023, JiDU’s first mass-produced product will surely set the benchmark for smart cars,” Xia said.

Baidu is one of China’s leading developers of autonomous driving technology. The company is the only company in China to have been named a Guidehouse Insights global leader in automated driving for two consecutive years. As part of Baidu’s Apollo autonomous driving platform, the company’s fleet has accumulated more than 13 million miles of L4 autonomous driving.

Baidu holds 13,000 AI patents, ranking first for the number of AI patent applications in China. Baidu is also a leader in deep learning applications with 3,400 smart driving patents, according to the company. Many of these advanced technologies will be offered in JiDU vehicles.

NVIDIA DRIVE Orin is specially designed for software-defined cars, allowing continuous software updates throughout the life of the car. The Orin SoC can perform 254 trillion operations per second (254 TOPS) to support autonomous driving functions, as well as to power instrument clusters, infotainment systems and passenger interaction at the help from AI.

DRIVE Orin will be available to automakers from the end of the year.

In June 2021, Volvo announced that its new XC90 electric SUV will use NVIDIA’s Orin SoC to power its autonomous driving and safety systems.

Autonomous truck developer TuSimple also uses the NVIDIA DRIVE Orin SoC to power its advanced “Autonomous Domain Controller” (ADC) for TuSimple’s Level 4 autonomous trucking applications.

Baidu, often referred to as the “Google of China”, has been striving to deploy large-scale commercial autonomous driving technology as part of its Apollo open platform since 2017. Apollo is designed to accelerate the development of driving technology autonomous by collaborating with industry partners.

Since its launch in 2017, Apollo’s development work has grown significantly. Baidu now works with more than 200 industry partners, including automakers BMW, Daimler, Volkswagen, and hardware makers Nvidia, Intel Corp and Qualcomm.

The Apollo autonomous driving platform is often referred to as the “Android of the automotive industry”. It has become the world’s largest open-source autonomous driving platform, according to Baidu.

Baidu also plans to work with other automakers in the future to install its autonomous driving system in more vehicles at the plant. The company’s senior vice president Li Zhenyu said last year that he plans to deliver its Apollo intelligent driving solutions in more than one million vehicles over the next three to five years.

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