Baidu CEO Says JIDU Autonomous Technology Will Be Ahead Of Tesla

At its inaugural partner conference in Shanghai, self-driving robotic car brand JIDU shared details of its ambitious overseas production expansion goals. In addition, the CEO of parent company Baidu, said that JIDU’s self-driving technology “will lead the Tesla generation”.

In January 2021, Baidu announced that it was moving from software development to producing physical electric vehicles, partnering with Geely to produce a new generation of electric vehicles. In March, the JIDU brand was officially unveiled after a start-up capital of 300 million dollars. This amount was followed by another Series A funding of $400 million in January 2022, led by Baidu.

JIDU’s market strategy is focused on popularizing autonomous driving and human-computer interaction technologies, starting with its flagship electric vehicle which will be based on a concept called ROBO-01.

Since first launching the ROBO-01, JIDU has quickly begun to introduce it as the nameplate for fully autonomous electric vehicles that combine interactive robotic emotion with artificial intelligence in the driving experience. We got our first full look at ROBO-01 at JIDU’s ROBOCAR Day in June, showcasing a retractable caliper steering wheel powered by JIDU’s steer-by-wire technology that can fold into self-driving mode.

According to JIDU, the ROBO-01’s autonomous driving system uses two Nvidia Orin X chips and is equipped with thirty-one external sensors, including two LiDARs, five millimeter wave radars, twelve ultrasonic radars and twelve cameras.

At his final public event in China earlier today, JIDU’s CEO shared bold production targets for the decade and was joined by the CEOs of JIDU’s two parents – Baidu and Geely – one of whom has spoke directly about Tesla’s self-driving capabilities.

Joe Xia Yiping, CEO of JIDU

JIDU wants 800,000 self-driving Robocars by 2028, Tesla leader

The main objective of JIDU’s partner conference held in China today was to share news of its “2880” strategy, which involves JIDU’s ambitions to supply 800,000 electric robots per year by 2028.

The CEO said JIDU intends to officially launch a limited production model version of the ROBO-01 this fall that will be 90% like the concept. Mass production of JIDU’s first electric vehicle will then ramp up in 2023. Xia also went on to share plans for a second mass-produced JIDU model slated for 2024.

Baidu CEO Robin Li also spoke at the event, explaining how JIDU expects to inherit Baidu’s AI technology and self-driving technology in Apollo, and the take it to a whole new level. Li clarified:

For smart cars, our judgment is that electrification is part-time and intelligence is the endgame.

Li went on to say that in terms of self-driving technology, JIDU should lead Tesla by an entire generation. Tesla’s Full Self-Driving (FSD) continues to progress through beta, but is still years behind its originally promised delivery date. Its full rollout has been continually delayed to give the US automaker more time to figure it out.

Unlike JIDU and most other EV automakers developing self-driving technologies, Tesla has long given up using LiDAR.

The production version of the ROBO-01 concept is expected to be unveiled soon, followed by the first public preview of the exterior design of JIDU’s second “robocar” model at the Guangzhou Auto Show in late 2022.

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